About Us

The KEY Collective is a 501(c)(3) nonprofit organization dedicated to ensuring K–12 youth from low-income families across the NH Seacoast have the same access to extracurricular activities such as sports, arts, and camps as their peers. Established in 2017, The KEY Collective offers the #areuin? card program, which streamlines the eligibility process for obtaining scholarships and discounts for programs offered by over 35 partner programs. The #areuin? card allows families to register for activities without the burden of additional financial paperwork, thereby reducing the red tape and eliminating social stigma.