Learn from the best! Our Member Expert Series, sponsored by Newburyport Bank, features educational sessions led by members who are experts in their fields. Gain valuable insights, discover new trends, and get practical tips that you can apply to your business.

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September Expert Series - Tami Villa - Uncharted Marketing
PR for Small Businesses: Get the Right People Talking About You

Getting featured in the media isn’t just for big brands. This workshop covers how to pitch your business like a pro, write press releases that actually get read, and build relationships with journalists and influencers. You’ll leave with a press kit starter template and a plan to start generating buzz. I have worked in public relations and marketing for 15 years and began my career pitching traditional media for brands like HP, Juniper Networks, and GM. I now help small businesses get placements with local media by building strong relationships with key targets and providing polished storylines and materials.

1.) PR isn’t just for big brands. Small businesses can land media coverage with the right approach, materials, and storytelling.
2.) Crafting a strong, personalized pitch and a strategic, well-written press release are the building blocks for success, but interactive assets can't be ignored in 2025.
3.) Relationships are everything. Connecting with journalists and influencers can open doors for long-term media opportunities.

Space is limited to 30 people each session. Registration Required.