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If your dream is to open your own business, we can help you plan for that.

How to Build a Business Plan

By Jacqueline DeMarco, July 28, 2020
PART OF OUR BUILDING YOUR BUSINESS SERIES
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Female owner at deli entrance building business plan
Creating a business plan will give you a roadmap to follow, a reference guide to consult and a tool for recruiting investors.Maskot/Getty Images

Perhaps you've been dreaming of starting a business for a while, or the events of the last few months got you thinking you should strike out on your own. Either way, after doing market research and making sure you’re financially prepared, you’ll need to create a business plan.

A business plan can act as a roadmap for any burgeoning entrepreneur to follow — but it's also a good reference manual for understanding how your business is put together. You can use it to monitor your progress and hold yourself accountable. And, of course, it also works as a sales-and-recruiting tool for attracting employees or future investors.

If you're ready to get started, these eight steps will help you get off on the right foot. Here’s how to build a business plan.

STEP 1: CREATE A COMPANY OVERVIEW

First, clearly describe your business, so that anyone who picks up your plan can understand it. Potential investors will reference this section of your plan to better understand what it is you do and the value your business provides.

Second, define your market. Give a brief introduction to your industry, how your business fits into it and why you will stand out.

Third, outline how your company is structured from a tax perspective. Is it a sole proprietorship, S-Corp, C-Corp or partnership? If you have co-shareholders or partners, list who they are and what role each one plays in the business.

STEP 2: PROVIDE A MARKET ANALYSIS

Here you will provide an in-depth analysis of the industry in which your business operates, how you can compete in the market, and who your potential competitors are. You can use this section to showcase your knowledge and as a reference for yourself when making your marketing plans.

STEP 3: OUTLINE YOUR ORGANIZATION

You may currently be a team of one, but if you have employees or multiple owners, use this section to lay out the structure of workers and ownership. This is also a good place to share your vision for your future, such as hiring, outsourcing plans or whether you’re looking for a business partner.

STEP 4: DEFINE YOUR PRODUCTS AND SERVICES

Break down exactly what your products or services are and how much you expect to get paid for them. Cover your sourcing, research and development and fulfillment processes, and break down your production costs and overhead as well as your profit margin projections.

STEP 5: GENERATE A MARKETING AND SALES PLAN

No one can buy your products or services if they’ve never heard of your business. So your marketing and sales plan needs to define exactly how you plan to get the word out about your products, whether it’s through social media or old-school advertising. You should also include your strategy for retaining customers and alternative plans you will consider based on results you track in a specific time frame.

STEP 6: OUTLINE YOUR FINANCIAL PLAN AND PROJECTIONS

Putting together a financial forecast is not only essential for potential investors but it will also help you understand your business’s potential to succeed. As a new business owner, you will have to make estimates based on market research. Be as realistic as possible while you are filling in the numbers, which will include line items such as your profit-and-loss statement, balance sheet and cash flow.

STEP 7: END WITH THE APPENDIX

You’ll end with an appendix, which will include any relevant supplementary materials, from legal documents (licenses, permits or patents) to credit histories, graphics, footnotes and product pictures.

You can also personalize this section. For example, you may want to share why you are passionate about starting your business or give a shout-out to your co-owner.

STEP 8: COMPLETE YOUR EXECUTIVE SUMMARY

This will actually be the first section of your business plan, but you’ll find it much easier to write now that you’ve composed the bulk of your plan. That’s because the executive summary essentially recaps sections one through seven. In this nontechnical summary statement, you will briefly explain your services or product line, why you are starting this business and basic details about your company’s team and location.

If you’re planning to ask for financing, include financial information and high-level growth plans. Keep this section brief but compelling. Think of it like the copy on the inside of a book jacket: You want to entice your target audience to read every chapter.